Aleisha Agard
Multidisciplinary Strategist • Consultant • Productivity & Life Design Coach • Founder, Build the Balance
I’m Aleisha Agard, a dynamic generalist, strategist, and systems thinker with more than 20 years of experience across a wide range of industries—from wellness and operations to marketing, coaching, and creative direction. I’ve built my career by helping people bring order to chaos—whether it’s in their business, their home, or their personal lives—and I do it with a blend of structure, soul, and deep emotional intelligence.
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My career began in Boston’s high-paced wellness industry, where I led marketing and operational support for luxury spa and fitness brands, helped oversee major expansions, and project-managed everything from internal systems setup to retail operations and rebranding efforts. From there, I transitioned into the startup and events world—working on large-scale brand activations, national event campaigns, and creative strategy for regional and international brands. I’ve coordinated events in four cities at once, planned intimate retreats and major galas, and helped bring complex visions to life under pressure.
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Over the past two decades, I’ve worked in nearly every type of organization: startups, nonprofits, creative firms, medical centers, schools, wellness companies, and high-level businesses. I’ve supported restaurateurs, solo practitioners, high-growth teams, and multi-million-dollar operations. I’ve worn many hats—project manager, creative director, coach, admin, marketing strategist, systems builder, workshop leader—and what unifies it all is my ability to move between big-picture strategy and real-world execution. I thrive in complexity, and I help others do the same.
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In 2018, I shifted my focus to working independently with high-performing individuals, small teams, and mission-driven businesses. Since then, I’ve supported physicians, therapists, professors, executives, educators, creatives, and founders—helping them clarify their priorities, build sustainable systems, and reclaim time and energy. Many of my clients come to me feeling overwhelmed by competing demands. I help them reimagine how they live and work, and then we build systems that make that new vision actually possible.
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In 2022, I launched my company, Build the Balance, with one clear mission: to help people create a better way of living and working by managing their time, energy, and priorities. I offer strategic coaching, operational support, intensive planning sessions, and real-time system design for people who want their lives to run more smoothly—without losing the humanity, creativity, or flexibility they value.
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I’ve never fit neatly into a box—and that’s my strength. I’m not defined by degrees or titles. I’m shaped by lived experience, a relentless curiosity about how things work (and how they could work better), and a deep commitment to helping people thrive. As someone with ADHD, I’ve had to learn how to build systems that work for real people—not just “ideal” ones—and I now use that insight to support others who are managing a lot. My brain works differently, and I’ve learned to see that as a gift. I bring that same reframe to the people I work with.
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Whether I’m creating a task management system for a busy executive, mentoring a new founder, helping a therapist launch a side business, or supporting a family through life transitions—I meet people where they are, and help them move forward with clarity, confidence, and care.
Rooted in Experience. Designed for Impact.
My core competencies span strategy, systems, communication, and coaching—shaped by decades of hands-on work across industries and a deep understanding of how people actually function at work and at home.
core
COMPETENCIES
my professional experience
Before founding Build the Balance, I worked across industries, organizations, and communities—bringing structure to chaos, turning vision into action, and supporting people through moments of growth, overwhelm, and change.
Marketing & Brand Strategy
Directed marketing initiatives for mission-driven organizations, including Healthworks Fitness, one of Boston’s leading wellness brands. Led campaigns, built teams, and created brand identities grounded in impact and clarity.
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Operations & Systems Consulting
Worked behind the scenes with doctors, educators, nonprofit leaders, creatives, and small business owners to streamline workflows, manage growth, and create sustainable infrastructure. Helped others build what they dreamed of—but didn’t know how to implement.
Event & Experience Design
Produced live events for major brands across multiple cities, including a 2,500-person cultural event with Going.com. Known for bringing beauty and logic together, ensuring every detail feels intentional and every person feels held
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Life & Leadership Coaching
Certified coach trained in clarity-based frameworks and emotional intelligence. I help individuals align their daily lives with their values and capacity—bridging mindset, systems, and strategy to create sustainable change.
Digital & Creative Strategy
Self-taught designer and systems thinker. Built websites, developed brand collateral, and managed digital projects for small businesses and solopreneurs well before Canva and templates made it easy
Admin + Executive Support
Supported high-level leaders, including Harvard Medical faculty and nonprofit directors, through virtual assistant and OBM services, merging operational acumen with emotional intelligence.
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my
story
HOW I GOT HERE AND WHY IT MATTERS.
At the height of my career in marketing, advertising, and business consulting, I was a powerhouse—working 80 to 100 hours a week, always producing, always performing. I was doing everything “right” by traditional standards of success. But underneath the achievements and accolades, I was slowly unraveling. The life I had built looked impressive on paper, but it wasn’t sustainable. I was exhausted, disconnected from my body, and caught in a relentless cycle of overwork and self-sacrifice.
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In 2012, everything stopped. A severe health crisis brought my momentum to a screeching halt. My body, pushed beyond its limit, forced me to finally listen. What followed was a decade-long journey of healing, reckoning, and reinvention—a slow, intentional rebuild of a life that actually worked for me, not against me.
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I began to question everything: What does success really mean? What would it look like to live in alignment with my values, not just my to-do list? I immersed myself in the study of systems, wellness, productivity, and human behavior. I became certified as a health and life coach. I experimented. I failed. I healed. And through it all, I uncovered a truth that changed everything: balance isn’t a finish line—it’s a design. A dynamic, evolving practice of creating the conditions where life can actually feel good.
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In 2022, I founded Build the Balance to help others navigate what I had to learn the hard way: burnout isn’t a personal failure—it’s a cultural epidemic. And it’s time for a new blueprint. Through coaching, consulting, and systems strategy, I support high-performing leaders, overwhelmed caregivers, ambitious entrepreneurs, and everyday humans in reimagining how they live and work. Whether it’s redesigning a business backend, rethinking daily rhythms, or creating life systems that actually stick, my work is about building structures that honor both capacity and dreams.
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I do this work because I’ve lived it. I know what it means to lose yourself in the grind—and I know what it takes to find your way back. Build the Balance isn’t just a company—it’s my personal act of restoration. And it’s a movement toward something deeper: meaningful productivity, sustainable ambition, and a life that doesn’t just function, but feels like yours.
here is what I believe
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Structure should feel good.
Systems should support your soul—not suffocate it.
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Burnout isn’t success.
Hustle that costs your health isn’t worth it.
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Real change is internal.
New planner? Great. But the shift starts inside.
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Life should feel doable.
You deserve ease, not a constant scramble.
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Accountability can be kind.
Clarity and compassion aren’t opposites.
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There’s always a better way.
If it’s not working, we redesign it.